There are 2 types of newsletters
1. Marketing Emails
2. Transactional Emails
Marketing Emails
Marketing emails serve the purpose of advertising, sales promotion, and customer retention. They contain information about new products, special offers, events, or other marketing activities aimed at generating interest among recipients and driving sales. Emails related to advertising, sales promotion, and customer retention require explicit consent from the recipient according to § 7 UWG and must comply with the requirements of the GDPR.
Listing of all potential reasons:
- Product Catalog Updates: Announcements of new product catalogs with current models and accessories.
- Sales Materials: Offers for new sales and marketing materials, such as brochures, posters, and displays, to help dealers better advertise the products.
- Sales Promotions and Discounts: Information about time-limited special promotions, wholesale discounts, or volume discounts specifically for dealers.
- Training and Webinar Invitations: Invitations to training sessions, product training, or webinars to help dealers improve their sales skills and product knowledge.
- Events and Trade Shows: Invitations to trade shows, exhibitions, or special events where new products are presented or networking opportunities are provided.
- Exclusive Previews: Invitations to exclusive previews of new products or technologies shown before the official market launch.
- Partnership Programs: Information about new or updated partnership programs where dealers can receive additional benefits or resources.
- Marketing Partnerships: Offers for joint marketing activities, such as co-branding campaigns or sponsored events.
Informal / Transactional E-Mails
Formal/transactional emails are generally directly related to the fulfillment of contractual obligations. They include specific information necessary for the execution or adjustment of an existing business contract, such as order confirmations, invoice details, adjustments to delivery conditions, or technical updates (recall, quality topics, price changes, etc.).
They are not directly sales-oriented but inform about specific changes, instructions, or necessities related to existing contracts or orders.
They are thus limited to the necessary, concrete, and contractually relevant information.
List of all potential reasons:
- Order Confirmations: Automatic confirmations of the receipt and status of orders.
- Delivery Information: Shipping information including tracking numbers and estimated delivery dates.
- Invoices and Credits: Details on issued invoices or credits for returned products or corrected orders.
- Recall Actions: Important information on product recalls, including instructions for return shipping and receipt of replacement products.
- Price Adjustments: Notifications of changes in wholesale prices or adjusted freight costs.
- Contract Updates: Information on changes or additions to existing dealer contracts or agreements, T&C – all related to business relationships.
- Warranty Terms: Details and changes to warranty and service obligations, including procedures for handling warranty claims.
- Inventory Information: Notifications about available stocks, low inventory levels, or restocking times for specific products.
- Maintenance Notices: Technical updates or maintenance notices to ensure that products function properly and any issues are avoided.
- Customer Support Inquiries: Email correspondence answering specific inquiries from dealers, including support with technical issues, spare part orders, or general questions.
In this case, please update the corresponding property. If the customer is to receive information about quality, recalls, or similar topics, set the contact-level property to YES.
Here you can see at contact level which newsletter the customer has subscribed to.
